Client ✤
Captured (A photo discovery platform by Fitpage)
Captured ✻
Designed and shipped end to end event creation, management, and post race video experiences for Captured by Fitpage, improving clarity for organisers and runners through strong product thinking, iteration, and close collaboration with tech.
2025
Research - Understanding the Problem Before Designing the Solution
When I joined Captured, my first step was to pause before opening Figma screens.
Captured solves a meaningful problem, helping people find and relive moments from events. But as I explored the product, it became clear that different users experienced the platform in very different ways, and not always in a good way. To design responsibly, I needed to understand where each user struggled and why.
So instead of starting with layouts, I focused on understanding the system.
Problem
The existing product had multiple friction points:
Login and onboarding felt confusing for new users
Event creation had unclear steps and lacked guidance
Collaborator access was limited and not intuitive
The dashboard did not clearly show events, photos, or actions
Users struggled to understand what to do next at different stages
These issues affected both organizers and participants.
Design Work
Using the new structure, I worked on the following flows:
Login and onboarding
Reusable selfie capture logic to avoid repeated actions
End-to-end event creation and publish flow
Collaborator access and permissions
User and organiser dashboards
Photo discovery and purchase journey
All designs were created in Figma and shared through walkthroughs with the team to ensure alignment.
Iteration and Feedback
Based on walkthroughs and early feedback, I iterated on the designs by:
Adding clearer guidance for first-time users
Improving labels, copy, and hierarchy
Breaking complex steps into smaller, clearer actions
Refining the landing page to set better expectations
Improving clarity across organiser and runner experiences
Each iteration was driven by feedback and observed confusion, not assumptions.
Post-Race Videos on Captured
Alongside the core product redesign, I also worked on improving an existing feature within Captured, the post-race video experience.
At the time, runners could already purchase their race photos through the platform. However, the experience ended at static images. There was an opportunity to add more value by helping runners relive their race in a more meaningful way.
The idea was to generate a personalised video for each runner that combined:
Their race moments
Split-wise timings
Total finish time
This experience needed to work on top of the existing Captured system and scale across large marathon events.
The Design Challenge
Unlike typical UI flows, this was not a screen-based feature. The output was a dynamic video generated using runner data, timestamps, and images.
The challenge was to design something that:
Felt personal, not templated
Worked with dynamic data for thousands of runners
Could be clearly understood and built by the engineering team
This meant thinking beyond layouts and designing a system that tech could reliably generate.
My Role
I owned the design of the post-race video experience and created the full video structure in Figma. I broke the video into individual frames for each race moment, defined the overall flow, and designed for dynamic data like runner names and timings. To support development, I used simple prototypes to explain transitions and pacing, shared clear specs with the engineering team, stayed involved during implementation, and helped with QA by checking data accuracy and visual consistency.
Where This Shipped
This video experience was implemented within the existing Captured product for:
WNC Marathon
Bajaj Pune Marathon
Key Learnings
This project taught me to design systems before screens. By focusing on structure, roles, and flows, I learned how clarity comes from strong foundations. Working on the video experience pushed me to design with real data and constraints, and showed how close collaboration with engineering turns ideas into reliable experiences.